Front Cover
Language-
The masthead NME title is bold at the top left of the page. Above the masthead in a smaller font has the date and price of the magazine. Across the top of the page is a skyline, which shows one of the features within the magazine. The main image is a MCU shot of Yannis Philippakis, front man of Foals. This detail is shown above the main image in a bold headline, similar size to the masthead reading ‘Foals’. This is the type of shot that will be expected for my music magazine, with the ‘model’ looking at the camera, as if addressing the audience directly. Below this headline, anchorage briefly explains content of the main story. On the left of the page 2 other headings are seen, yet with a smaller font which shows that they are less important (smaller features) than the main article, which dominated the front page. The house style is the light blue, cyan colour and black. On the right of the page is a list of additional bands that will be featuring in the magazine. Offer/advert blurb at the top of the page shows a competition. This will potentially entice the audience to read on in the magazine with this competition opportunity. Behind the main image are graphics of the same colour scheme, looking like either, glass or some sort of rock.
Institute-
The NME are published by a famous media publishing company called IPC Media. IPC media also publish a wide variety of media products, varying from Nuts to Amuteur Photographer. IPC Media website shows that they focus on 3 main areas. These 3 areas are:
· Men- An example of magazines for the men entertainment includes, Rugby World.
· Mass market women- An example of mass market women magazines include Look.
· Upmarket women- An example of upmarket women magazines include Marie Claire
Ideology-
The diamond graphic behind Yannis could signify the band unity, diamonds are the "hardest substance in the world". This idea can be supported by continuing onto the double page spread were we can see a wolf on the picture on the wall. Wolfs are seen as very unified communities, hence the term "wolf pack". This may be over analytical, yet still a suggestion.
Audience-
I looked on the NME official website and found the "IPC Ignite" media pack, which includes facts and figures about NME's readers. This will be very beneficial for market research. The gender of people who read NME are predominantly male, with a percentage of readers reaching 65% male. In terms of the age of readers of NME, the website figures show that half of their readers (50%) are included in the age boundries of 16-24. The website shows that a further 23% of readers are between the age of 25-34. These figures are the NME's Demographic age and gender figures. The Socio-economic groups (S.E.G) for the NME are in the classes A,B and C1. These are at the upper end of the S.E.G in terms of status, where the A group are the higher management professionals, the B group are Intermediate management professionals and the C1 group are supervisors of junior management professionals. The fact that NME cover 3 types of SEGs broaden their potential target audience. The physcographic VALS (Value Life Styles) of NME magazine was decided by the research done by the media pack. This quotes that "Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site." This shows that the VALS of the average NME readers are 'groups who are outer-directed'. This is the people who are motivated by achievement, consumers who are conscious of how their peers view them.
Representation-
Behind the main image of Yannis, are what seems to look like diamonds or some sort of other rare rock. This creates the idea that Yannis Philippakis is very precious is terms of his musical talent. Yet, this graphic behind Yannis is actually a print that was illustrated on the wall on their basement studio in Oxford. This information will only really be apparent to those who have a knowledge of the band, therefore this issue of NME and the main article with the band Foals is created for the Foals fan base. Another, more broadened interpretation taken from this could be that Yannis is important to the band, which would be very relevant to the heading "All because of this man". One more interpretation of this could be that in general, the band Foals are valuable and significant which would also be related to the heading, "astonishing second album".
Content Page
Language-
At the top of the page is heading reading ‘INSIDE THIS WEEK’, with the publishing date of the issue below it. The content page is organised as thumbnail images with a quote from the article with a brief explanation of the article below or subtitle. This is all anchorage relating to the image of which is specifically associated with. The images are divided by a thin black line to easily distinguish between which image is related to what heading and quote. On the image is a number to show what page the image and anchorage corresponds to. At the bottom of the page is a list showing additional features in the magazine with page number. In the middle of the page is the largest image. This asserts the important of the image & article, showing that this is one of the main stories other than the main story on the front page. Despite this, there is an absence of the main image from the front page on the content page, which could potentially confuse readers on where to find the main article.
Institute-
The NME are published by a famous media publishing company called IPC Media. IPC media also publish a wide variety of media products, varying from Nuts to Amuteur Photographer. IPC Media website shows that they focus on 3 main areas. These 3 areas are:
· Men- An example of magazines for the men entertainment includes, Rugby World.
· Mass market women- An example of mass market women magazines include Look.
· Upmarket women- An example of upmarket women magazines include Marie Claire.
Ideology-
The advertisement on the left page of the page follows the stereotype of the younger generation using lots of technology, in this example mobile phones. This directly appeals to the target audiance of 16-24 year olds and people that have a passion for music. "Walk away with a good tune..." This placement of advertisement is strategical, as the reasearch states, the majority of the readers will be persuaded much easily that the average person.
Audience-
I looked on the NME official website and found the "IPC Ignite" media pack, which includes facts and figures about NME's readers. This will be very beneficial for market research. The gender of people who read NME are predominantly male, with a percentage of readers reaching 65% male. In terms of the age of readers of NME, the website figures show that half of their readers (50%) are included in the age boundaries of 16-24. The website shows that a further 23% of readers are between the age of 25-34. These figures are the NME's Demographic age and gender figures. The Socio-economic groups (S.E.G) for the NME are in the classes A,B and C1. These are at the upper end of the S.E.G in terms of status, where the A group are the higher management professionals, the B group are Intermediate management professionals and the C1 group are supervisors of junior management professionals. The fact that NME cover 3 types of SEGs broaden their potential target audience. The physcographic VALS (Value Life Styles) of NME magazine was decided by the research done by the media pack. This quotes that "Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site." This shows that the VALS of the average NME readers are 'groups who are outer-directed'. This is the people who are motivated by achievement, consumers who are conscious of how their peers view them.
Representation-
From the initial content of the magazine with the thumbnail images and the other content within the magazine, we can not really understand a representation of a certain subject. Yet, the advertisement on the opposite page does give us a certain representation of the NME magazine audience. The advertisement of a mobile phone that plays music appeals to those who are more technologically capable audiance, which tend to be those of a younger generation, and as we know, the NME audience is not neccisserily the oldest age range as compared to other music magazine such as Q.
Double Page Spread
Language-
On the left page, with the text on, the house style colour scheme has been continued from the front page. The smaller font word in between the larger words are in the cyan colour and the larger words are in black. Underneath the combination of black and cyan writing, we can see a small sentence of writing. This anchorage text also included credits to the interviewer of this article in bold (Mark Beaumont). On the right page, there is an image of band who are featured on the front cover of the magazine. Readers will notice that this will therefore be the main story within the magazine. The image is a long shot of the band in their rehearsal room or recording space, with various instruments and wires in the room. Only one member of the band looking at the camera (Jack, who is sat on the chair). Possibly the instruction given by the photographer to not look interested was given.
Institute-
The NME are published by a famous media publishing company called IPC Media. IPC media also publish a wide variety of media products, varying from Nuts to Amateur Photographer. IPC Media website shows that they focus on 3 main areas. These 3 areas are:
· Men- An example of magazines for the men entertainment includes, Rugby World.
· Mass market women- An example of mass market women magazines include Look.
· Upmarket women- An example of upmarket women magazines include Marie Claire.
Ideology-
In the picture on the double page spread, the background shows a graphic on the wall showing the words 'Blessing Force'. This shows kind of passion and dedication to their album that they are currently making. Contrasting this with the actual actions on the image that the band have, looking like they are busy setting up their equipment also shows the bands positive work ethic and hard working to achieve a successful album.
Audience-
I looked on the NME official website and found the "IPC Ignite" media pack, which includes facts and figures about NME's readers. This will be very beneficial for market research. The gender of people who read NME are predominantly male, with a percentage of readers reaching 65% male. In terms of the age of readers of NME, the website figures show that half of their readers (50%) are included in the age boundaries of 16-24. The website shows that a further 23% of readers are between the age of 25-34. These figures are the NME's Demographic age and gender figures. The Socio-economic groups (S.E.G) for the NME are in the classes A,B and C1. These are at the upper end of the S.E.G in terms of status, where the A group are the higher management professionals, the B group are Intermediate management professionals and the C1 group are supervisors of junior management professionals. The fact that NME cover 3 types of SEGs broaden their potential target audience. The physcographic VALS (Value Life Styles) of NME magazine was decided by the research done by the media pack. This quotes that "Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site." This shows that the VALS of the average NME readers are 'groups who are outer-directed'. This is the people who are motivated by achievement, consumers who are conscious of how their peers view them.
Representation-
On the left page of this double page spread are the words "It's the end of the world as we know it" in a bold black font. In between this bold font are the words "and Foals feel fine" which is continued by a small asterix. The fact that the specific information about Foals is in between the sentence about the world ending kind of signifies that the Foals are at the centre of the world, the centre of attention at this moment in time. An asterix is usually used in terms of a legal policy for added information, yet in this context it gives the idea that it is an everyday scenario that "Foals feel fine", giving the impression that Foals are a passive, 'cool' image band. This contrasts with the heading from the front page that the band are aggressive, "Bustups. Melt-downs..." slightly contradicting themselves.
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