Language:
Some media language definitions of things I could use within my magazine:
-Masthead (short, memorable magazine title presented as a large, dominant icon to be noticed). The name I have chosen for my college magazine is ‘B-SIDE’. This name has the musical connotations, like the B-side of a vinyl record, as well as conveying my target audience, not the most popular musical genre (that would be pop/chart music), but indie music, slightly less known that pop music.
-The main image (full page) must be an MCU (face and shoulders only) and the subjects face must be able to be clearly seen, and make eye contact with the audience.
-Bright colour scheme with clear house-style of two or three main colours. The colours I have chosen to include as the housestyle for my music magazine are red, black and white.
-Thumbnail images that illustrate other articles. As opposed to this, I could use teasing content captions to show the audience what will be included within the magazine.
-Anchorage will be used in my magazine, mainly on my front cover. Anchorage is used to display meaning to a text. This could be done through the use of other images or thought the explanations in word form, such as captions.
-Price & barcode
-Teasing contents along the bottom
-Competitions and free gifts
-Main article / feature advertised must relate to the main image.
-Kickers, for example ‘see page 17’
-Sell lines describe the sole selling purpose of the magazine
Institute:
Bauer Media are a very large publishing company that operates in 15 countries worldwide. Bauer Media do no publish one specific genre of magazine, such as Grazia, Match, Closer, Heat, FHM, Kerrang!, Your Horse, Model Rail and many more. Bauer Media publish potentially the most popular music magazine which is the Q magazine. The Q magazine has a very positive reputation. Bauer Media very rarely use their ident on their magazines, maybe using a small font with the copyright logo. I have chosen Bauer Media as my institute for publishing.
Ideology:
The ideology of the magazine is important to indicate the morals and values represented to the target audience. Connotations of words, phrases as well as the images used in the magazine could constitute to the ideological morals and values I attempt to portray.
Audience:
My magazine is aimed at people who have a mutual liking of the genre of music that I am to include in my magazine, (See Genre of Music in My Magazine). I will refine my audience later on.
Representation:
The representation of my magazine will depend on which photographs and articles I choose to convey as content in my magazine. This is how the target audience is represented i.e. positively / negatively / accurately / stereotypically / unconventionally. Representation is very important and should be used carefully; negative representation could cause offence.
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