Due to the typical professions of the Socio-Economic groups of which I have chosen to target (C1, C2) where individuals will work all through the day, such as I have stated in my refined target audience, as well as the age of students (18-29) who may be attending some sort of education, be it university or college, there may be a minimal amount of time to read the magazine if published weekly, which would be a loss in terms of readers. That is why I have chosen to publish my magazine monthly, ensuring that readers have time to thoroughly read the magazine. Another reason for the magazine published monthly is that it offers a reasonable amount of time for the writers, photographers etc. to collate information for the next monthly instalment. This would be a larger amount of news and information to the readers rather than just having a smaller amount in a rushed amount of time.
Continuing this idea of target audience in the situation of university with limited finance, as well as those with full time jobs with long hours yet not necessarily the greatest pay, I have chosen a reasonable price to compromise the situation of the target audience. I have also used my market research to consider this price. NME is currently priced at £2.40 yet aim to target the higher scale of the S.E.Gs, who are in the better paid jobs (A, B, C1). With this in mind, I have concluded that the price to set my magazine is £2.10. This, for a monthly price, is reasonable compared to the content of the magazine in comparison to NME.
No comments:
Post a Comment