Mockup of Front Cover

Here is a mock up of what I would like my final front page to be structured like, or to similarly be structured like. I used the photo of Ian Curtis which I have used from my initial ideas. Yet this is in black and white, I believe that a colour shot would look much better on the cover of my magazine as the main image. I have also used my created masthead, with a slight alteration. At first, the mast head was all equally sized, yet in this i separated the 'Side' from the image and stretched it across the full top of the magazine. This gives it more of a masthead approach, dominating the front page.

The graphic which includes the 'Ian Curtis' text was done by selecting one of the brush styles of the brush tool. I replicated the same graphic seen on the 'God Save The Queen' Sex Pistols image, which is also seen on my Initial Ideas. I took the strapline from the Lily Allen cover and used it on my cover. I created a similar 'box' from this cover, which was inspired by The Sex Pistols album, Never Mind That Bollocks...I did this by using the Rectangle Tool in Photoshop, with a text box inside them. For the font, also taken from The Sex Pistols album, I randomly chose fonts from the font drop down and also changed the size and position of each letter individually. In my final front cover, rather than having different fonts for each letter, I can just change the positioning and size of each letter. The style shown in my mock up does not correspond completely to a similar one taken from The Sex Pistols.

The rest of the front page structure is explained by the mockup picture seen above.

Initial Ideas

Initial Ideas on Prezi

Publishing & Price

Due to the typical professions of the Socio-Economic groups of which I have chosen to target (C1, C2) where individuals will work all through the day, such as I have stated in my refined target audience, as well as the age of students (18-29) who may be attending some sort of education, be it university or college, there may be a minimal amount of time to read the magazine if published weekly, which would be a loss in terms of readers. That is why I have chosen to publish my magazine monthly, ensuring that readers have time to thoroughly read the magazine. Another reason for the magazine published monthly is that it offers a reasonable amount of time for the writers, photographers etc. to collate information for the next monthly instalment. This would be a larger amount of news and information to the readers rather than just having a smaller amount in a rushed amount of time.

Continuing this idea of target audience in the situation of university with limited finance, as well as those with full time jobs with long hours yet not necessarily the greatest pay, I have chosen a reasonable price to compromise the situation of the target audience. I have also used my market research to consider this price. NME is currently priced at £2.40 yet aim to target the higher scale of the S.E.Gs, who are in the better paid jobs (A, B, C1). With this in mind, I have concluded that the price to set my magazine is £2.10. This, for a monthly price, is reasonable compared to the content of the magazine in comparison to NME.

Demographics & Physcographics

Age Groups

Using Demographics and Psychographics, I have specified my choice of audience. Demographics are used to group using quantative data about their age, gender and Socio-Economic Group.   The age groups included in Demographics are:

• 15 and under
• 15-24
• 24-35
• 35-55
• 55 and over

      My choice of target audience in terms of ages will be refined from ages of 15-24, to the ages of 18-29. This age range has been decided from the research I have taken from The Fly and NME. The Fly mainly aims at the ages of 18-35 where 73% of their readers fall in this area. This age difference is too broad, therefore I wish to be more direct with my age group. NME also showed a majority in age group, yet it differs from The Fly. 50% of NME readers are 16-24 year olds. Alternatively to The Fly, I believe that this age group is too focused, yet I wish to have a slightly broader target age than this one.

n   Both The Fly and NME show that the majority of readers are male, with 65% male reader population for NME and 56% of The Fly readers male. This research shows that predominantly males enjoy music magazines more than females do. With this in mind, I have chosen to focus on the male audience for my magazine

      Socio-Economic Groups

     Socio-Economic Groups (S.E.G) are important also to target an appropriate audience, as some content may not appeal to certain people in terms of these Socio-Economic Groups. These groups are mainly based on occupation status and income of an individual. These 6 Socio-Economic Groups are:

• A-Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon.
• B - Intermediate managerial, administrative, professional e.g. bank manager, teacher.
• C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person.
• C2 - Skilled manual workers e.g. electrician, carpenter.
• D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger .
• E - Casual labourers, pensioners, unemployed e.g. pensioners without private pensions and anyone living on basic benefits.

During my research, I found that only one of the magazines of the three I have chosen to research actually specify in their target Socio-Economic Group. This was NME, who stated that they focus on the 3 top SEGs as their audience (A, B, C1). I believe that these SEG groups focus on the ‘upper classes of society especially the A group of the SEG. Using this research, I want my target SEG group to be the C1, C2 groups maybe bordering the B and D groups also, yet mainly focusing on C1 and C2. This choice was made because I believe that a concentrated amount of the population belong in these SEG groups which will therefore appeal to the majority of the population. I have excluded the E group from my SEG choices due to the lack of finance that they will be receiving, as I will be giving my magazine a price. On the other hand, I excluded the A group from my selection because they will have a much different interest in music to the indie genre I have chosen for my magazine.

Values And Life Styles.

Psychographics are more about people’s views and personalities. This system will collect data called Interests, Attitudes and Opinions (IAO) variables. The VALS system (Values And Life Styles) can categorize in terms of physiological characteristics. There are 4 main categories:

• Group driven by needs: Survivors, Sustainers
• Group who are outer-directed: Belongers, emulators, achievers
• Groups who are inner-directed: I-am-me, experimental and societally conscious
• Groups who are outer & inner-directed: Integrated

The research I have taken shows that the outer-directed group are most susceptible to things such as advertising (seen in NME research of Audience. This is the main objective of a music magazine, to advertise the magazine through interviews, articles and stories about bands. Content of the magazine will appeal to the ‘emulators’, people who are conscious of how they look and act to their peers, as the magazine will generalise an opinion to the reader  to take into account, therefore the reader will  want to copy this opinion so they continue to ‘emulate’. Yet, the audience must have a passion for music, not conscious of their taste in fashion or anything else which is very important to sustain an audience that are truly passionate about music. Due to these points, I have chosen my audience as the outer-directed population, yet will also hopefully cross over slightly to the inner-directed population for their passion for music and experimental mind frame of potential discovery of new music.

Maslow's Heirarchy of Needs

This theory put forward was a pyschological study about human needs. The first four layers of the pyramid are the basic needs that humans need, which Maslow named 'deficiancy needs'. As a person rises through the pyramid and pass the four basic level of needs, a person will then be in the 'Metamotivational' part of the pyramid, a term created by Maslow which describes those who can create motivation physcologically to sustain a better lifestyle and remain positive. Those who are driven by 'Metamotivation' are people who, as opposed to 'deficiancy needs' strive by 'being needs'. Maslow states that when one level of the pyramid has been acheived, it is only then when an individual can move up to the next layer of the pyramid.

For my magazine, it will be important to sustain a reasonable amount of the population. Combining my ideas about S.E.Gs of my target audiance who are primeraly C1 and C2, I will need to be targeting those who acheive a reasonable amount of income, yet are not over thrown with a workload. This will rule out the top area of the pyramid, Self-Actualistion which constitutes those who want to be the best of the best, yet the C1 and C2 areas of S.E.Gs are those occupations who accept their careers, for example the C2 group primerally have manual labour jobs, such as electricians or carpenters etc. Also, those occupations of the C1 area will also share a similar sentiment, that they accept their occupation status, with some difference in occupation, such as sales people or floor managers. I have also stated that I will be willing to include those from the B group of the S.E.Gs as well as those from the D group.

VALS will also constitute to the choice of audiance in the Heirarchy of Needs. As I stated, the audaince of my magazine will be the Outer-Directed people who are emulators, who want to be part of a group. If we look at the pyramid, the Social layer of the pyramid expresses that people who remain in this area will be those who need to belong in a group. This is very similar to the definition of the Outer-Directed people in the VALS, therefore the Social section of the pyramid will be included in the final choice.

In conclusion, I will be targeting the Social area of the pyramid, as well as the Esteem section of the pyramid. The genre of music in my magazine, I have stated is 'Indie'. Those who are stereotypically 'indie' tend to share the same image and this mutual interest in music. Therefore, those who remain in a group and want to be part of a group who read my magazine will be following this 'indie' image. Also, in the Esteem section of the pyramid, people who consitiute as this area of the pyramid says that they admire others. People in music magazines tend to be figures to look up to. This creates an adimral fanbase for fans to look up to an individual. I could use this fanbase idea to create articles in my magazine which will please those who are Outer-directed as well as included in the Esteem section of the pyramid.

LIIAR Analysis: NME (May 8th 2010)

Front Cover

Language-

The masthead NME title is bold at the top left of the page. Above the masthead in a smaller font has the date and price of the magazine. Across the top of the page is a skyline, which shows one of the features within the magazine. The main image is a MCU shot of Yannis Philippakis, front man of Foals. This detail is shown above the main image in a bold headline, similar size to the masthead reading ‘Foals’. This is the type of shot that will be expected for my music magazine, with the ‘model’ looking at the camera, as if addressing the audience directly. Below this headline, anchorage briefly explains content of the main story.  On the left of the page 2 other headings are seen, yet with a smaller font which shows that they are less important (smaller features) than the main article, which dominated the front page. The house style is the light blue, cyan colour and black.  On the right of the page is a list of additional bands that will be featuring in the magazine. Offer/advert blurb at the top of the page shows a competition. This will potentially entice the audience to read on in the magazine with this competition opportunity. Behind the main image are graphics of the same colour scheme, looking like either, glass or some sort of rock.

Institute-

The NME are published by a famous media publishing company called IPC Media. IPC media also publish a wide variety of media products, varying from Nuts to Amuteur Photographer. IPC Media website shows that they focus on 3 main areas. These 3 areas are:

· Men- An example of magazines for the men entertainment includes, Rugby World.

· Mass market women- An example of mass market women magazines include Look.

· Upmarket women- An example of upmarket women magazines include Marie Claire

Ideology-

The diamond graphic behind Yannis could signify the band unity, diamonds are the "hardest substance in the world". This idea can be supported by continuing onto the double page spread were we can see a wolf on the picture on the wall. Wolfs are seen as very unified communities, hence the term "wolf pack". This may be over analytical, yet still a suggestion.

Audience-

I looked on the NME official website and found the "IPC Ignite" media pack, which includes facts and figures about NME's readers. This will be very beneficial for market research. The gender of people who read NME are predominantly male, with a percentage of readers reaching 65% male. In terms of the age of readers of NME, the website figures show that half of their readers (50%) are included in the age boundries of 16-24. The website shows that a further 23% of readers are between the age of 25-34. These figures are the NME's Demographic age and gender figures. The Socio-economic groups (S.E.G) for the NME are in the classes A,B and C1. These are at the upper end of the S.E.G in terms of status, where the A group are the higher management professionals, the B group are Intermediate management professionals and the C1 group are supervisors of junior management professionals. The fact that NME cover 3 types of SEGs broaden their potential target audience. The physcographic VALS (Value Life Styles) of NME magazine was decided by the research done by the media pack. This quotes that "Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site." This shows that the VALS of the average NME readers are 'groups who are outer-directed'. This is the people who are motivated by achievement, consumers who are conscious of how their peers view them.

Representation-

Behind the main image of Yannis, are what seems to look like diamonds or some sort of other rare rock. This creates the idea that Yannis Philippakis is very precious is terms of his musical talent. Yet, this graphic behind Yannis is actually a print that was illustrated on the wall on their basement studio in Oxford. This information will only really be apparent to those who have a knowledge of the band, therefore this issue of NME and the main article with the band Foals is created for the Foals fan base. Another, more broadened interpretation taken from this could be that Yannis is important to the band, which would be very relevant to the heading "All because of this man". One more interpretation of this could be that in general, the band Foals are valuable and significant which would also be related to the heading, "astonishing second album".

Content Page

Language-

At the top of the page is heading reading ‘INSIDE THIS WEEK’, with the publishing date of the issue below it. The content page is organised as thumbnail images with a quote from the article with a brief explanation of the article below or subtitle. This is all anchorage relating to the image of which is specifically associated with. The images are divided by a thin black line to easily distinguish between which image is related to what heading and quote. On the image is a number to show what page the image and anchorage corresponds to. At the bottom of the page is a list showing additional features in the magazine with page number. In the middle of the page is the largest image. This asserts the important of the image & article, showing that this is one of the main stories other than the main story on the front page. Despite this, there is an absence of the main image from the front page on the content page, which could potentially confuse readers on where to find the main article.

Institute-

The NME are published by a famous media publishing company called IPC Media. IPC media also publish a wide variety of media products, varying from Nuts to Amuteur Photographer. IPC Media website shows that they focus on 3 main areas. These 3 areas are:

· Men- An example of magazines for the men entertainment includes, Rugby World.

· Mass market women- An example of mass market women magazines include Look.

· Upmarket women- An example of upmarket women magazines include Marie Claire.

Ideology-

The advertisement on the left page of the page follows the stereotype of the younger generation using lots of technology, in this example mobile phones. This directly appeals to the target audiance of 16-24 year olds and people that have a passion for music. "Walk away with a good tune..." This placement of advertisement is strategical, as the reasearch states, the majority of the readers will be persuaded much easily that the average person.

Audience-

I looked on the NME official website and found the "IPC Ignite" media pack, which includes facts and figures about NME's readers. This will be very beneficial for market research. The gender of people who read NME are predominantly male, with a percentage of readers reaching 65% male. In terms of the age of readers of NME, the website figures show that half of their readers (50%) are included in the age boundaries of 16-24. The website shows that a further 23% of readers are between the age of 25-34. These figures are the NME's Demographic age and gender figures. The Socio-economic groups (S.E.G) for the NME are in the classes A,B and C1. These are at the upper end of the S.E.G in terms of status, where the A group are the higher management professionals, the B group are Intermediate management professionals and the C1 group are supervisors of junior management professionals. The fact that NME cover 3 types of SEGs broaden their potential target audience. The physcographic VALS (Value Life Styles) of NME magazine was decided by the research done by the media pack. This quotes that "Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site." This shows that the VALS of the average NME readers are 'groups who are outer-directed'. This is the people who are motivated by achievement, consumers who are conscious of how their peers view them.

Representation-

From the initial content of the magazine with the thumbnail images and the other content within the magazine, we can not really understand a representation of a certain subject. Yet, the advertisement on the opposite page does give us a certain representation of the NME magazine audience. The advertisement of a mobile phone that plays music appeals to those who are more technologically capable audiance, which tend to be those of a younger generation, and as we know, the NME audience is not neccisserily the oldest age range as compared to other music magazine such as Q.

 

Double Page Spread

Language-

On the left page, with the text on, the house style colour scheme has been continued from the front page. The smaller font word in between the larger words are in the cyan colour and the larger words are in black. Underneath the combination of black and cyan writing, we can see a small sentence of writing. This anchorage text also included credits to the interviewer of this article in bold (Mark Beaumont). On the right page, there is an image of band who are featured on the front cover of the magazine. Readers will notice that this will therefore be the main story within the magazine. The image is a long shot of the band in their rehearsal room or recording space, with various instruments and wires in the room. Only one member of the band looking at the camera (Jack, who is sat on the chair). Possibly the instruction given by the photographer to not look interested was given.

Institute-

The NME are published by a famous media publishing company called IPC Media. IPC media also publish a wide variety of media products, varying from Nuts to Amateur Photographer. IPC Media website shows that they focus on 3 main areas. These 3 areas are:

· Men- An example of magazines for the men entertainment includes, Rugby World.

· Mass market women- An example of mass market women magazines include Look.

· Upmarket women- An example of upmarket women magazines include Marie Claire.

Ideology-

In the picture on the double page spread, the background shows a graphic on the wall showing the words 'Blessing Force'. This shows kind of passion and dedication to their album that they are currently making. Contrasting this with the actual actions on the image that the band have, looking like they are busy setting up their equipment also shows the bands positive work ethic and hard working to achieve a successful album.

Audience-

I looked on the NME official website and found the "IPC Ignite" media pack, which includes facts and figures about NME's readers. This will be very beneficial for market research. The gender of people who read NME are predominantly male, with a percentage of readers reaching 65% male. In terms of the age of readers of NME, the website figures show that half of their readers (50%) are included in the age boundaries of 16-24. The website shows that a further 23% of readers are between the age of 25-34. These figures are the NME's Demographic age and gender figures. The Socio-economic groups (S.E.G) for the NME are in the classes A,B and C1. These are at the upper end of the S.E.G in terms of status, where the A group are the higher management professionals, the B group are Intermediate management professionals and the C1 group are supervisors of junior management professionals. The fact that NME cover 3 types of SEGs broaden their potential target audience. The physcographic VALS (Value Life Styles) of NME magazine was decided by the research done by the media pack. This quotes that "Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site." This shows that the VALS of the average NME readers are 'groups who are outer-directed'. This is the people who are motivated by achievement, consumers who are conscious of how their peers view them.

Representation-

On the left page of this double page spread are the words "It's the end of the world as we know it" in a bold black font. In between this bold font are the words "and Foals feel fine" which is continued by a small asterix. The fact that the specific information about Foals is in between the sentence about the world ending kind of signifies that the Foals are at the centre of the world, the centre of attention at this moment in time. An asterix is usually used in terms of a legal policy for added information, yet in this context it gives the idea that it is an everyday scenario that "Foals feel fine", giving the impression that Foals are a passive, 'cool' image band. This contrasts with the heading from the front page that the band are aggressive, "Bustups. Melt-downs..." slightly contradicting themselves.

LIIAR Analysis: The Fly August 2010

Front Cover

Language-

The masthead is at the very top of the page and easily seen as it is very bold and takes up the full width of the page. The house style on the front cover, in terms of colour scheme is white, as well as subtly using red for the colours of the lilo, which is highlighted by the small cross at the bottom left of the page. Anchorage on the right-hand side of the page, in case the identity of the band is unclear from the long shot image, reading "Dive in with Everything Everything". The teasing content across the bottom is highlighted by the small addition (+) symbol which easily shows what other articles are in the magazine. The date line is organised in the shape of a yellow sticker, reading "FREE, August 2010". The use of having a sticker to show the date and price of the magazine looks slightly out of place on the page, yet this could be used to attract the readers attention, especially that the sticker is a bright yellow colour. Overall, the front cover of the magazine does not really have much information to attract the reader with a very plain structure, with a very limited amount of features.

Institute-

The Fly magazine is created by a music-media based business called MAMA Group. The MAMA group has recently been taken over by HMV. The MAMA Group is divided into 3 parts:

• Live Music-The live music aspect of MAMA Group, where they play host to many live bands across the UK, from some of the venues they own. Some of these venues include HMV Hammersmith Apollo, HMV Forum, The Borderline, Heaven and Barfly Camden, which are all in the London area. Another venue that HMV Picturehouse in Edinburgh and HMV Institute in Birmingham.
• Artist Services- which includes artist and producer management, and investments in music publishing and recording studios.
• Comsumer- The consumer part of MAMA is which includes The Fly magazine. The business that help with this are called Music and Media Soltutions, or MMS. The MMS have contact with millions of music fans every year.

Ideology-

The ideology behind the front cover directly connects to the representation of the symbolic use of colour. I believe that The Fly wish to give the connection between the music industry and the season of summer, shown by the strong stereotype seen on the cover (lilos, sunglasses, shorts and t-shirts etc.) This is also associates the festival season (such as festivals like Leeds/Reading and Glastonbury) where the band Everything Everything were very popular at.

Audiance-

Using the website for this magazine (the-fly.co.uk) I researched the 2011/2012 media pack including information about their readers. From this evidence, I can conclude that there is 56% male readers and 44% female readers. This is not a large difference, therefore can conclude that the magazine is not gender related. Information also shows that 73% of the readers of The Fly magazine are between the ages of 18 and 35. In terms of the employment of the readers of the magazine, 62% readers are employed, 32% are students. These are very specific target audience figures, useful for marketing.

Representation-

The image of the band Everything Everything as the main image on the cover is in the sea, on lilos in shorts and wearing sunglasses. These are connotations of a summer image. Therefore, this image reflects the date of the magazine (August) where hot weather is typical, even in England! The same theme of hot weather is also reflected by the predominant color red in the image. The colour red is usually associated with heat. I believe that the representation of red as summer and hot weather is an attempt to link the bands music to the season. As the bands debut album 'Man Alive' came out that year, the magazine are attempting to slightly publicise the band in attempt to gain the status of 'summer theme'.

Content Page

Language-

The page clearly indicates that this page is a content page by the heading at the top right of the page. The main image is the band Best Coast, which is indicated by the text anchorage to the top left of the page. The image continues the colour scheme from the front cover of red and white, which is highlighted on the American car behind the 2 members of Best Coast. The content of the magazine is organised in a sort of paragraph following the red and white colour scheme, with a black colour to divide the different pages and stories to avoid confusion for the readers and what article is on which page. This organisation of the content in this way may seem a little bit tedious for the audience, there is too many words. Yet with the content page in this way, the magazine can use a full page photograph, like the Best Coast one on this page.

Institute-

The Fly magazine is created by a music-media based business called MAMA Group. The MAMA group has recently been taken over by HMV. The MAMA Group is divided into 3 parts:

• Live Music-The live music aspect of MAMA Group, where they play host to many live bands across the UK, from some of the venues they own. Some of these venues include HMV Hammersmith Apollo, HMV Forum, The Borderline, Heaven and Barfly Camden, which are all in the London area. Another venue that HMV Picturehouse in Edinburgh and HMV Institute in Birmingham.
• Artist Services- which includes artist and producer management, and investments in music publishing and recording studios.
• Comsumer- The consumer part of MAMA is which includes The Fly magazine. The business that help with this are called Music and Media Soltutions, or MMS. The MMS have contact with millions of music fans every year.

Ideology-

We can see here the duo of the band Best Coast. This image is taken in front what looks like the back end of an old American car. Old American cars are iconic of the area that this band are from, California. California is famous for its surfing culture and tourism of Los Angeles, which also fits the genre of Best Coasts genre of music which is refined as 'surf-pop'. Therefore, Best Coast are using iconic parts of their culture (the old American car) to represent their genre of music.

Audiance-

Using the website for this magazine (the-fly.co.uk) I researched the 2011/2012 media pack including information about their readers. From this evidence, I can conclude that there is 56% male readers and 44% female readers. This is not a large difference, therefore can conclude that the magazine is not gender related. Information also shows that 73% of the readers of The Fly magazine are between the ages of 18 and 35. In terms of the employment of the readers of the magazine, 62% readers are employed, 32% are students. These are very specific target audience figures, useful for marketing.

Representation-

Double Page Spread

Language-

The page is constructed with the four images of each member of the band, Everything Everything who featured on the front cover. Each image of each member is a medium close up behind a similar red background. This background is not flat, looking slightly corrugated. This makes the images as if the members of the band are still on the lilos featured on the front cover.  All the MCU shots show the bands facial expressions which seem relatively natural, with no smiles, frowns or anything else usually seen in a photograph. The double page spread continues the colour scheme of red and white, with the red background on each image as well as a red highlighted quote that has been enlarged to be emphasised to the reader. Below each image is a different colour graphic bar (yellow,pink,blue and green).

Institute-

The Fly magazine is created by a music-media based business called MAMA Group. The MAMA group has recently been taken over by HMV. The MAMA Group is divided into 3 parts:

• Live Music-The live music aspect of MAMA Group, where they play host to many live bands across the UK, from some of the venues they own. Some of these venues include HMV Hammersmith Apollo, HMV Forum, The Borderline, Heaven and Barfly Camden, which are all in the London area. Another venue that HMV Picture house in Edinburgh and HMV Institute in Birmingham.
• Artist Services- which includes artist and producer management, and investments in music publishing and recording studios.
• Comsumer- The consumer part of MAMA is which includes The Fly magazine. The business that help with this are called Music and Media Solutions, or MMS. The MMS have contact with millions of music fans every year.

Ideology-

Again, the band follow the summer/seaside theme with the towels and sun glasses. As an overall this double page uses all vivid, bright colours, such as yellow, red and blue, which enforces this idea of summer.

Audience-

Using the website for this magazine (the-fly.co.uk) I researched the 2011/2012 media pack including information about their readers. From this evidence, I can conclude that there is 56% male readers and 44% female readers. This is not a large difference, therefore can conclude that the magazine is not gender related. Information also shows that 73% of the readers of The Fly magazine are between the ages of 18 and 35. In terms of the employment of the readers of the magazine, 62% readers are employed, 32% are students. These are very specific target audience figures, useful for marketing.

Representation-

The coloured line underneath each image represents the personality of the group. I believe that the individual colour underneath each member of the band is to represent the band itself, all four members although different represent one thing. I believe that the fact that each colour is different insinuates the bands individuality and uniqueness.

The full page image (which is  unconventional for a music magazine) on this page insinuates a domination and importance of the band Best Coast. Comparing this to NME which I have also researched, who use many thumb nailed images rather than a large one that fills a page.

Also, we see the advertisement on the opposite page of the content page of a mobile phone that enables gaming, which seems very advance technology. As the same as my NME analysis of this on the content page, we see a similar attempt of advertisements that portray the audiance, which in this case is a younger one.

Genre of Music In My Magazine

Genre of Music In My Music Magazine on Prezi

LIIAR Analysis of the Brief

Language:

Some media language definitions of things I could use within my magazine:

-Masthead (short, memorable magazine title presented as a large, dominant icon to be noticed). The name I have chosen for my college magazine is ‘B-SIDE’. This name has the musical connotations, like the B-side of a vinyl record, as well as conveying my target audience, not the most popular musical genre (that would be pop/chart music), but indie music, slightly less known that pop music.

-The main image (full page) must be an MCU (face and shoulders only) and the subjects face must be able to be clearly seen, and make eye contact with the audience.

-Bright colour scheme with clear house-style of two or three main colours. The colours I have chosen to include as the housestyle for my music magazine are red, black and white.

-Thumbnail images that illustrate other articles. As opposed to this, I could use teasing content captions to show the audience what will be included within the magazine.

-Anchorage will be used in my magazine, mainly on my front cover. Anchorage is used to display meaning to a text. This could be done through the use of other images or thought the explanations in word form, such as captions.

-Price & barcode

-Teasing contents along the bottom

-Competitions and free gifts

-Main article / feature advertised must relate to the main image.

-Kickers, for example ‘see page 17’

-Sell lines describe the sole selling purpose of the magazine

Institute:

Bauer Media are a very large publishing company that operates in 15 countries worldwide. Bauer Media do no publish one specific genre of magazine, such as Grazia, Match, Closer, Heat, FHM, Kerrang!, Your Horse, Model Rail and many more. Bauer Media publish potentially the most popular music magazine which is the Q magazine. The Q magazine has a very positive reputation. Bauer Media very rarely use their ident on their magazines, maybe using a small font with the copyright logo. I have chosen Bauer Media as my institute for publishing.

Ideology:

The ideology of the magazine is important to indicate the morals and values represented to the target audience. Connotations of words, phrases as well as the images used in the magazine could constitute to the ideological morals and values I attempt to portray.

Audience:

My magazine is aimed at people who have a mutual liking of the genre of music that I am to include in my magazine, (See Genre of Music in My Magazine). I will refine my audience later on.

Representation:

The representation of my magazine will depend on which photographs and articles I choose to convey as content in my magazine. This is how the target audience is represented i.e. positively / negatively / accurately / stereotypically / unconventionally. Representation is very important and should be used carefully; negative representation could cause offence.