Front Cover
Language-
The masthead is at the very top of the page and easily seen as it is very bold and takes up the full width of the page. The house style on the front cover, in terms of colour scheme is white, as well as subtly using red for the colours of the lilo, which is highlighted by the small cross at the bottom left of the page. Anchorage on the right-hand side of the page, in case the identity of the band is unclear from the long shot image, reading "Dive in with Everything Everything". The teasing content across the bottom is highlighted by the small addition (+) symbol which easily shows what other articles are in the magazine. The date line is organised in the shape of a yellow sticker, reading "FREE, August 2010". The use of having a sticker to show the date and price of the magazine looks slightly out of place on the page, yet this could be used to attract the readers attention, especially that the sticker is a bright yellow colour. Overall, the front cover of the magazine does not really have much information to attract the reader with a very plain structure, with a very limited amount of features.
Institute-
The Fly magazine is created by a music-media based business called MAMA Group. The MAMA group has recently been taken over by HMV. The MAMA Group is divided into 3 parts:
- Live Music-The live music aspect of MAMA Group, where they play host to many live bands across the UK, from some of the venues they own. Some of these venues include HMV Hammersmith Apollo, HMV Forum, The Borderline, Heaven and Barfly Camden, which are all in the London area. Another venue that HMV Picturehouse in Edinburgh and HMV Institute in Birmingham.
- Artist Services- which includes artist and producer management, and investments in music publishing and recording studios.
- Comsumer- The consumer part of MAMA is which includes The Fly magazine. The business that help with this are called Music and Media Soltutions, or MMS. The MMS have contact with millions of music fans every year.
Ideology-
The ideology behind the front cover directly connects to the representation of the symbolic use of colour. I believe that The Fly wish to give the connection between the music industry and the season of summer, shown by the strong stereotype seen on the cover (lilos, sunglasses, shorts and t-shirts etc.) This is also associates the festival season (such as festivals like Leeds/Reading and Glastonbury) where the band Everything Everything were very popular at.
Audiance-
Using the website for this magazine (the-fly.co.uk) I researched the 2011/2012 media pack including information about their readers. From this evidence, I can conclude that there is 56% male readers and 44% female readers. This is not a large difference, therefore can conclude that the magazine is not gender related. Information also shows that 73% of the readers of The Fly magazine are between the ages of 18 and 35. In terms of the employment of the readers of the magazine, 62% readers are employed, 32% are students. These are very specific target audience figures, useful for marketing.
Representation-
The image of the band Everything Everything as the main image on the cover is in the sea, on lilos in shorts and wearing sunglasses. These are connotations of a summer image. Therefore, this image reflects the date of the magazine (August) where hot weather is typical, even in England! The same theme of hot weather is also reflected by the predominant color red in the image. The colour red is usually associated with heat. I believe that the representation of red as summer and hot weather is an attempt to link the bands music to the season. As the bands debut album 'Man Alive' came out that year, the magazine are attempting to slightly publicise the band in attempt to gain the status of 'summer theme'.
Content Page
Language-
The page clearly indicates that this page is a content page by the heading at the top right of the page. The main image is the band Best Coast, which is indicated by the text anchorage to the top left of the page. The image continues the colour scheme from the front cover of red and white, which is highlighted on the American car behind the 2 members of Best Coast. The content of the magazine is organised in a sort of paragraph following the red and white colour scheme, with a black colour to divide the different pages and stories to avoid confusion for the readers and what article is on which page. This organisation of the content in this way may seem a little bit tedious for the audience, there is too many words. Yet with the content page in this way, the magazine can use a full page photograph, like the Best Coast one on this page.
Institute-
The Fly magazine is created by a music-media based business called MAMA Group. The MAMA group has recently been taken over by HMV. The MAMA Group is divided into 3 parts:
- Live Music-The live music aspect of MAMA Group, where they play host to many live bands across the UK, from some of the venues they own. Some of these venues include HMV Hammersmith Apollo, HMV Forum, The Borderline, Heaven and Barfly Camden, which are all in the London area. Another venue that HMV Picturehouse in Edinburgh and HMV Institute in Birmingham.
- Artist Services- which includes artist and producer management, and investments in music publishing and recording studios.
- Comsumer- The consumer part of MAMA is which includes The Fly magazine. The business that help with this are called Music and Media Soltutions, or MMS. The MMS have contact with millions of music fans every year.
Ideology-
We can see here the duo of the band Best Coast. This image is taken in front what looks like the back end of an old American car. Old American cars are iconic of the area that this band are from, California. California is famous for its surfing culture and tourism of Los Angeles, which also fits the genre of Best Coasts genre of music which is refined as 'surf-pop'. Therefore, Best Coast are using iconic parts of their culture (the old American car) to represent their genre of music.
Audiance-
Using the website for this magazine (the-fly.co.uk) I researched the 2011/2012 media pack including information about their readers. From this evidence, I can conclude that there is 56% male readers and 44% female readers. This is not a large difference, therefore can conclude that the magazine is not gender related. Information also shows that 73% of the readers of The Fly magazine are between the ages of 18 and 35. In terms of the employment of the readers of the magazine, 62% readers are employed, 32% are students. These are very specific target audience figures, useful for marketing.
Representation-
Double Page Spread
Language-
The page is constructed with the four images of each member of the band, Everything Everything who featured on the front cover. Each image of each member is a medium close up behind a similar red background. This background is not flat, looking slightly corrugated. This makes the images as if the members of the band are still on the lilos featured on the front cover. All the MCU shots show the bands facial expressions which seem relatively natural, with no smiles, frowns or anything else usually seen in a photograph. The double page spread continues the colour scheme of red and white, with the red background on each image as well as a red highlighted quote that has been enlarged to be emphasised to the reader. Below each image is a different colour graphic bar (yellow,pink,blue and green).
Institute-
The Fly magazine is created by a music-media based business called MAMA Group. The MAMA group has recently been taken over by HMV. The MAMA Group is divided into 3 parts:
- Live Music-The live music aspect of MAMA Group, where they play host to many live bands across the UK, from some of the venues they own. Some of these venues include HMV Hammersmith Apollo, HMV Forum, The Borderline, Heaven and Barfly Camden, which are all in the London area. Another venue that HMV Picture house in Edinburgh and HMV Institute in Birmingham.
- Artist Services- which includes artist and producer management, and investments in music publishing and recording studios.
- Comsumer- The consumer part of MAMA is which includes The Fly magazine. The business that help with this are called Music and Media Solutions, or MMS. The MMS have contact with millions of music fans every year.
Ideology-
Again, the band follow the summer/seaside theme with the towels and sun glasses. As an overall this double page uses all vivid, bright colours, such as yellow, red and blue, which enforces this idea of summer.
Audience-
Using the website for this magazine (the-fly.co.uk) I researched the 2011/2012 media pack including information about their readers. From this evidence, I can conclude that there is 56% male readers and 44% female readers. This is not a large difference, therefore can conclude that the magazine is not gender related. Information also shows that 73% of the readers of The Fly magazine are between the ages of 18 and 35. In terms of the employment of the readers of the magazine, 62% readers are employed, 32% are students. These are very specific target audience figures, useful for marketing.
Representation-
The coloured line underneath each image represents the personality of the group. I believe that the individual colour underneath each member of the band is to represent the band itself, all four members although different represent one thing. I believe that the fact that each colour is different insinuates the bands individuality and uniqueness.
The full page image (which is unconventional for a music magazine) on this page insinuates a domination and importance of the band Best Coast. Comparing this to NME which I have also researched, who use many thumb nailed images rather than a large one that fills a page.
Also, we see the advertisement on the opposite page of the content page of a mobile phone that enables gaming, which seems very advance technology. As the same as my NME analysis of this on the content page, we see a similar attempt of advertisements that portray the audiance, which in this case is a younger one.
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